Managing Customer Value
Most people want ideas and applications that I would propose before we start working together. I equate that to starting on the right side of the A3 (with the answers in layman terms). So recently I have developed a structure that makes more sense. I leave the customer determine the price and budget for the Read More …
In this weeks Business901 Podcast, my guest will be Sara Orem, co-author of Appreciative Coaching: A Positive Process for Change (Jossey-Bass Business & Management). Our conversation centered on the Appreciative Inquiry approach. From Wikipedia: Appreciative Inquiry (sometimes shortened to “AI”) is primarily an organizational development method which seeks to engage all levels of an organization Read More …
Could this be the missing link between Lean and Sales and Marketing? Appreciative Inquiry (AI) focuses on growing or increasing in value through exploration and discovery. It is a positive approach to change. It compliments Lean Thinking when you view Lean from a Value perspective versus a Waste Perspective. It is also relevant on how Read More …