Managing Customer Value
When most think of a marketing funnel or Marketing with PDCA, they tend to think of a stage by stage progression. I contend that the successful processes operate in a more spiral like progression. You would start with an identified product/market and some type of interaction from a prospect to identify them at the entry Read More …
This past Thanksgiving, I had the pleasure of reviewing the Four Days with Dr. Deming Videos for the first time. Not sure, I would recommend watching it. Deming is not Steve Jobs by any stretch of the imagination. However, he does end up growing on you and his dry sense of human becomes rather enjoyable Read More …
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …