Managing Customer Value
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
Fort Wayne, IN – Joe Dager, owner of Business901 has just launched a new version of the Get Hired NOW! Program as part of their core offerings. A proven program updated with the latest in web based tactics. Dager is an authorized facilitator in the Get Hired NOW program. Business901 is offering a payback of Read More …
News Release Fort Wayne, IN – This program is based on the Business901 SPIDER product launch template which will allow participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants can use the template to determine areas to differentiate their product, better define their Read More …
5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are. 4. Committed Resources : The resources that are built around a new project can get lost in the everyday shuffle. 3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can’t. 2. Having Read More …
Pragmetic Marketing Newsletter this month included this excerpt. Read the rest of the story which goes in depth with charts and all that cool stuff. The excerpt said: “So what is the point of product launch anyway? For most of us caught up in the vortex of getting a product to market, it’s to finish Read More …