Managing Customer Value
The sales and marketing structure has drastically changed. The typical structure still used by many is when competition was not as great and technology was not the force that it is today. Most of the time sales and marketing sold solutions without every defining the customers problem. The typical sales forecast was derived on increasing Read More …
The Cynefin framework draws on research into complex adaptive systems theory, cognitive science, anthropology and narrative patterns, as well as evolutionary psychology. It explores the relationship between man, experience and context and proposes new approaches to communication, decision-making, policy-making and knowledge management in complex social environments – From Wikpedia Mark Schenk from Anecdote uses Pecha Read More …
Came across this skit by comedians John Clarke and Bryan Dawe. The conversation is not far removed from meetings that I have participated in. It reminded me of the need for us to have a structured approach to problem solving. Many organizations lack a systematic and common method of problem solving. There is no magic Read More …
Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a template or structured approach for their strategies and tactics. It will also demonstrate meaningful and measurable results Read More …
Certainly in these days of information overload and web analytics we have more information than ever before to make our decisions with. I believe that this data is extremely important and needed to manage your company and your marketing. This data along with most financial data is all past tense. It tells a little of Read More …
Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast and our discussion centered around A3 problem solving and A3 thinking. Mike is a long-term Lean Practitioner and an interesting thought on his initial comment in the podcast when I asked, What he has been doing since I Read More …