Managing Customer Value
The Lean Marketing House is the big picture book, an overview of applying Lean to marketing where Marketing with A3 is more tactical. If you have interest in starting to look at your sales and marketing in a different way consider my offer: purchase the Lean Marketing House and you will receive Marketing with A3 Read More …
I was honored to have these 5 people contribute A3s for the eBook, Marketing with A3. I had several of my own efforts but felt that I could not offer the variety needed. These contributions are real life examples (names and some data has been changed) that captures the essence of an A3; a small Read More …
Tracey Richardson, president of Teaching Lean Inc. discussed A3 Thinking and Lean Problem Solving last May on the Business901 podcast and easily outdistance everyone else. If you listened to it only once, it is well worth listening to it a 2nd time. I was so impressed with the interview that I participated in her A3 Read More …
Corporations can no longer prosper in a system designed for excess demand. The simple fact is that supply exceeds demands in most cases. You must challenge yourself to think about business differently. There are companies that have prospered during these times. Consider Wal-Mart, Toyota, Amazon, and Southwest Airlines. They have advanced where others have simply Read More …
Yesterday I did a blog post, Marketing with A3 – Declining Workshop Attendance (left side). Today is the right side of the A3 or the Do-Check-Action side. (Sample A3). Below is an example and the completion of this problem solving A3. Marketing with A3 A3 Problem Solving Report Overview from yesterday: Control #: 10-2300 Team: Read More …
Many times when creating an A3 (11” x 17” paper size) it is just easier to use a couple of 8 ½ x 11 pieces of paper. What I really like about it, is that it separates the planning side from the Do-Check-Action side. (Sample A3). It is also very symbolic. Even if someone jumps Read More …