Managing Customer Value
In my previous post on Lean Six Sigma marketing , I had stated that defining the problem or requirements, was the first step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Marketing Vision and Ideal Customer coincided with the definition. Now, as Read More …
Last week, I wrote a series of blog posts showing the similarities in Marketing Plan Pro powered by Duct Tape Marketing and Six Sigma . I summed the series up with a case for MPP to be considered as a best practice. However, I never really completed the job without adding the Lean component to Read More …
On October 11th, we introduced the idea that Winning in a Down Economy does not start with blindly cutting costs. Instead we outlined a strategy for tuning in that market leaders have adopted. In ten weeks that follow, we’re going to cover the ten steps to getting your organization aligned quickly to a new market Read More …
Manufacturer Marketing Guide has been discontinued and replaced with the Lean Marketing Principles which can be obtained by signing up for our newsletter. It is designed for the Equipment Manufacturer and is based on the principles of Lean. Dager is well versed in these principles selling and marketing within the manufacturing industry for over 30 Read More …
Best practice, I always wondered who determined that? NIBAC’s President Craig Crook was Joe Dager’s guest on his show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Six sigma marketing ,Manufacturer Read More …
In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. How Read More …