Managing Customer Value
On the Business901 podcast, I had the pleasure of interviewing Jeff Slater, the Operational Excellence and Productivity Leader for Sonoco. Sonoco is a $4.1 billion global manufacturer of industrial and consumer products and provider of packaging services, with more than 300 operations in 35 countries, serving customers in some 85 nations. Jeff is an expert Read More …
If you can’t wait for my webinar in a week, I have enclosed a 10-item list on how I would start marketing a Lean Six Sigma Consultant or for that matter an organization. Get all the material you have and a list of all your listings and advertising you are running. When I do this Read More …
I believe that Lean Six Sigma Consulting has the greatest opportunity ever and in my terms, opportunity = NEED. What we need is the greatest transformation of efficiencies from know-how to implementation, and I think Lean Six Sigma is ideally suited to fulfill that need. Marketing your Black Belt is based specifically on addressing these Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …