Managing Customer Value
Being on the Kanban path this week took me back to thinking about the 4 Disciplines of Execution by Franklin Covey. This training is one of the best workshops I have ever attended and overall some of the best training I have ever received. It is staggering some of the numbers that they quote such Read More …
The other day Seth Godin had a post titled , The factory in the center. He said: Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get Read More …
Lonnie Wilson, the owner and principal of Quality Consultants is an expert in Lean Manufacturing techniques and applications. He not only instructs management professionals in the applications of these lean techniques; he is an on-the-floor-implementation professional. His new book, How To Implement Lean Manufacturing, was released by McGraw Hill, August 2009. Listen to answers like Read More …
Lonnie Wilson, the owner and principal of Quality Consultants is an expert in Lean Manufacturing techniques and applications. He not only instructs management professionals in the applications of these lean techniques; he is an on-the-floor-implementation professional. His new book, How To Implement Lean Manufacturing, was released by McGraw Hill, August 2009. He is well versed Read More …
Do you ask this question before your start a marketing campaign or project? Sometimes it is really hard to come up with a number or a goal, but should we not try before doing it? I hear more people discussing why you should not measure things rather than why you should. But I think it Read More …
The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …