Managing Customer Value
I did a Lean Marketing Webinar on 5S and broke it down into an overview and 5 segments. Each segment will be posted during the next 5 days. The segments are, you guessed it: Sort, Straighten, Shine, Standardize, Sustain. If you want to review the entire series go to MarketingwithLean.com Technorati Tags: Lean Marketing ,Marketing Read More …
I just participated in the Yellow(Gold) Belt Training offered by the TQM Network and the Lasater Institute. The training named “The Science of Systematic Innovation” covered the basic components of Lean Six Sigma. The process was several intensive days of training in developing actual Lean Six Sigma principles. The training took place this month in Read More …
Be willing to challenge the obvious! Why consider something like this? When first embarking on Lean Marketing you must be willing to challenge your minds to accept change and not accept the norm as the answer. Technorati Tags: T-shirt Folding,Lean Marketing,Lean Six sigma Marketing,Folding Shirts,Change
What is going on within your company? You have to know where you are at before you start going forward. Take a look and consider some of these questions before you start describing your future state> Compared to last year sales to this year? What were the reasons for your predictions, did they come true? Read More …
In my previous post on Lean Six Sigma marketing , I had stated Implement, the new process under a control plan, was the 5th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Service Experience coincided with the definition of Implement. Now Read More …
In my previous post on Lean Six Sigma marketing , I had stated Develop, a new process so that the problem is eliminated and the new results meet the new requirements, was the 4th step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that Read More …