Managing Customer Value
Does anyone ever go over the initial steps in developing an outsourcing strategy? I know books are filled with vendor rating and quality programs but what I am talking about is just a simple method to make sure you cover the basics. Take a look at this mindmap for a reference. If you like it, Read More …
If you are considering changing your marketing at all this year, this a perfect formula… Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo . Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD
Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach . In the broad sense the duties of this position should include: Content – this one is Read More …
Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, “The Makings Of A Perfect Lean Market – There are three primary attributes to a perfect Read More …
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …
Define the Work: Project Start Date(Part 2 of 2) One of the characteristics of a project is that there is a definite start and end date. This seems simple enough until you start to try to define exactly what these dates mean. There are no universally recommended standards for either date. In many respects, it Read More …