Managing Customer Value
The Trego is a wearable case for the iPad allowing for true portability of your iPad whether you are on the loading dock, stacking boxes or at a trade show. It extends the functionality of the iPad no matter if you are sitting, standing or taking payment. You can even flip the screen for a Read More …
SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew. I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time. This program was based on Read More …
This may be a better description of what is needed in a startup than Eric Ries’s The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. I even may take it a step further and state that every sales and marketing person should listen to this message. Ernesto accurately describes what Read More …
Prototypes are becoming a design deliverable with the advent of many sophisticated software applications spurred by Rapid Prototyping, 3D Modeling etc. However, the initial paper sketch is arguably the best tool, at least in the beginning. Prototyping helps us to design better user experiences. However, many of us still forget to include the user! We Read More …
They looked at how being on the ground with your consumer is the tiebreaker when it comes to "making it happen" in the current marketing climate. It’s likely you’re being pushed now to deliver more results in an exceedingly challenging marketplace. If you’re not engaging your audience directly with face-to-face marketing, you may be missing Read More …
Can we get through a self analysis without a coach? Will we be successful with individual Kaizen without instruction? The Friday Video Series continues with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute. This series of videos continues with a central theme of Kaizen. Dr. Balle is a multiple Shingo Prize winner Read More …