Managing Customer Value
I was one of a group of eleven Duct Tape Marketing™ Coaches to be certified recently in the Duct Tape Marketing program. This award was presented at the annual gathering in Boulder, Co. this October. John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established Read More …
Aqua Porter was a guest on my podcast and this e-book is a transcription. Aqua is a Vice President of Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth Read More …
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can’t even remember the last time I was on a horse. In fairness, 15 years Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
Mark Woeppel is the president of Pinnacle Strategies, a Dallas based consulting firm. Mark is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. This E-book is a transcription of the podcast we had and is free to Read More …
Tom DeForge discusses the disciplined approach and analysis tools taught to him during his 8 year tenure by the Shingijutsu consulting group, who are considered 2nd tier consultants to the father of The Toyota Production System, Taiichi Ohno . Tom has been implement these Lean Principles for over 20 years and is currently a Principal Read More …