Managing Customer Value
In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …
Excerpt From the Interview of Jack Stack by Bo Burlingham, Inc. Magazine "What should CEOs be thinking about if they want to emerge from the crisis stronger than when it began? If your sales are down and you’re losing money, you’re crazy not to be investing in repositioning. …… ……In a down period, while you Read More …
Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …
Mplan for a Turnaround Consultant: “My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability. The driver of these losses is often accompanied by reduced market share, quality issues and employee Read More …
Most people know that I am a Duct Tape Marketing Coach and use Marketing Plan Pro to create my marketing plans. This is a quick video explaining what is in the box! I am going to try something new. Instead of uploading the video I just used a hyperlink to my YouTube page. I though Read More …