Managing Customer Value
Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach . In the broad sense the duties of this position should include: Content – this one is Read More …
Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, “The Makings Of A Perfect Lean Market – There are three primary attributes to a perfect Read More …
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …
Define the Work: Project Start Date(Part 2 of 2) One of the characteristics of a project is that there is a definite start and end date. This seems simple enough until you start to try to define exactly what these dates mean. There are no universally recommended standards for either date. In many respects, it Read More …
Ok, I am a Duct Tape Marketing Coach . Does John have to be nice to me ? Actually, he is a very generous person and I am fortunate to be associated with his organization and him. Thanks John for the plug. Don’t know much about Duct Tape Marketing ? Technorati Tags: Duct Tape Marketing Read More …
This Year’s Most Popular Marketing Advice from the Industrial Marketing Maverns. If these 3 topics interest you THEN CLICK THRU AND READ THEM YOU ARE NOT MY TARGET CUSTOMER Be Small, Act Large: Positioning Yourself as a Big Company Beyond Your Web Site: Seven Ways to Build Online Presence Five Practical Ways to Improve e-Mail Read More …