Value Stream Marketing and Marketing Kanban concepts featured on Lean Nation Radio

Exciting News! I will be a guest on the The Lean Nation radio show Monday, July 12th from 4-5pm Est. on 790 AM Talk and Business, hosted by Karl Wadensten.  We’re going to discuss Marketing with Lean and more specifically Value Stream Marketing and the Marketing Kanban.  This is an important topic and I’m looking Read More …

Agile Development Processes of Relevance

The Unique Development Processes of Relevance video was submitted by Eric Hagan on the Agile Zone dzone page. I was impressed with the clarity of Justin’s explanations of the Agile process. He made it sound almost to easy.   Relevance does agile consulting with their own unique process which mixes and matches many agile methodologies.  Their Read More …

Value Stream Marketing – Reduce Waste

Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …

Value Stream Marketing – Reduce your Work in Process

Many people believe that applying Lean Techniques using Value Stream Marketing is all about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …

Good Marketing should minimize your Pipeline

Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …

6 Ways to Low Cost Computing

Most small business owners see information technology as another expense. But what if IT could save your small business money-particularly when it comes to sales and marketing efforts? Research shows the most popular strategies to saving money include: Allowing employees to telecommute (26%). Upgrading server infrastructure with the most energy-efficient technology available (16 %). Using Read More …