Managing Customer Value
No, it’s not The 4-Hour Workweek. Entrepreneurship is hard, you have to love it to be successful. Iterations, Prototypes, Experiments are all things that are not easy to do. A salient quote on twitter the other day; RT @Steve_Lockstep: If “Experimentation Is The New Planning” I hope non-scientists know how much planning goes into good Read More …
Working with Entrepreneurs, Startups and Innovators, I find the willingness to walk in the shoes of their customers is the most undervalued and often times, the most difficult part of the process. I was shocked but impressed to find in the Disciplined Entrepreneurship: 24 Steps to a Successful Startup that author Bill Aulet started his Read More …
This video does an excellent job of explaining Scenario Planning. The most common application of is for futuristic thinking and considering the different scenarios that may play out. In the video, it will comment on how this method is used in lieu of forecasting or maybe even when Predictive analytics, no longer work (Podcast, The Read More …
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peters, “the most readable big data book I’ve come across, By far, great vignettes and stories.“ Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the Read More …
I have this on and off relationship with Meditation, NLP and Yoga through the years. An extension of this is the practice of visualization. Many of us will consider this for sports and have at one time practiced the technique of visualizing our next golf shot from behind the ball. Of course, we can argue Read More …
Lean’s culture ties to PDCA or PDSA is exactly what limits Lean’s success in sales and marketing. I may even go out on a limb and say it will limit the success of the The Lean Startup’s Build-Measure-Learn methodology being applied effectively to sales and marketing. The reason is that these theories are based on Read More …