thru Adaptive Marketing Practices
People struggle with Lean in knowledge work, services, sales and marketing because they don’t believe that many of the fundamental concepts of Lean, such as Standard Work can apply to the S & M discipline. If you review the slide shows under the Lean Engagement Team section on Slide Share, I think you will find Read More …
Dan Pink’s book Drive: The Surprising Truth About What Motivates Us is an excellent description of modern day Lean practices. Just using the example of Mastery from the book will give you an idea on how powerful of a process Lean actually is. I would encourage you to visit the Mastery chapter in Dan Pink’s Read More …
I find one of the problems that exist in Leader Standard Work practices is not at the Team Leader Level nor even the Supervisor Level but many times right at the top. In David Mann’s book Creating a Lean Culture: Tools to Sustain Lean Conversions, Second Edition (which I consider the bible for Leader Standard Read More …
Leader standard work is a concept in Lean Management, popularized by David Mann in his book “Creating a Lean Culture”, that creates standard work for managers. For many in the Agile community, the notion of “standard work” brings a repellent idea of standardization and work standards, and the oppressive boot-jack command culture that comes with Read More …
“Companies are not so much in the business of what we buy, but the way we act.” – Thomas Koulopoulos Behavior is the unknowable variable in every innovation, and it is the variable that most determines the opportunity a new business model has to evolve and take advantage of the new behavior. It’s The Behavior, Read More …
When I use the SALES SDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that are needed. A few basic team development structures need to be identified at the very beginning of the project. I discuss Leans around the three processes of SDCA, Read More …