thru Adaptive Marketing Practices
Why Lean Marketing? Because it is the Future of Marketing Many people visualize their marketing cycle through the use of funnel thinking on how it narrows down to the actual purchase of the product. I have advocated the use of the Value Stream Marketing concept in a much similar fashion. However, I take a much Read More …
Drew Kugler is now in his fourth decade of helping people and organizations around the world make sustainable progress in developing their willingness to work together more productively. As Founder of the Kugler Company, he works with executives and professionals on the never-ending issues of communication, leadership, and collaboration. Clients from all walks of industry Read More …
The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really changed the work structure and who is influencing the way you do work and from a marketing perspective how your customer is influenced. Learn the basic concepts of influencing through this Read More …
In February 2001, 17 software developers met at a ski resort in Snowbird, Utah, to discuss lightweight development methods. They published the “Manifesto for Agile Software Development” to define the approach now known as agile software development. I believe that Lean is the Future of Marketing and one of the main reasons is the development Read More …
I am the guest today on Quality Conversations hosted by Steve Wilson where we will discuss Applying Lean or Six Sigma to Marketing. the call-in number is (646) 200-3898. Quality Conversations, serves as a platform for communicating the best and brightest strategies, methods and tools for all those interested in improving quality and business process Read More …
I had the pleasure this past week of interviewing the co-author of the book Strategy from the Outside In, Christine Moorman for an upcoming Business901 Podcast. Christine is the T. Austin Finch, Sr. Professor and founder of The CMO Survey at The Fuqua School of Business, Duke University. She stated that many strategies such has Read More …