Value Stream & Indirect Marketing

The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …

Should work cells be used in Sales and Marketing

Cellular manufacturing is one of the most powerful lean tools. It will allow for smaller lot production, quality improvements, and shorter lead times and simplifies the implementation of pull. Typical manufacturing systems had the same machines all grouped together and as a result batch type manufacturing was developed. As manufacturers developed cellular systems, they found Read More …

evaluate your Customer Needs

How do you increase speed in your marketing? It actually is very easy. You must target your market. Most professionals lose jobs because they do not make their offers crystal clear to their prospect. The prospects must understand completely, without a doubt what benefits they will receive and what the outcomes will be from working Read More …

Holding Kaizen Events Part 3 0f 3

This is a transcription of the podcast that I had with Karen Martin the co-author of The Kaizen Event Planner: Achieving Rapid Improvement in Office, Service and Technical Environments. Karen shared so much new information that I had split the podcast into 2 parts. The 3rd part is the transcription of the podcast. These podcasts Read More …

New in the Get Clients NOW Answer Center

New in the Get Clients Now Answer Center.  This is a great value. Access it 24 hours a day,  well organized and a wealth of information, especially for the Professional Service person. Education: Your Marketing Secret Weapon – Article by Frank Traditi Sometimes my quest for just the right information can completely consume the day. Read More …

Lean Starter Toolkit released by Systems2win

Systems2win a supplier of Excel Templates for Lean Kaizen Continuous improvement tools has introduced the Lean Starter Toolkit that includes a selection of downloadable templates, videos and instructions. This is a free downloadable trial package that covers 5S, A3, Kaizen, Project Management, Flowcharts, Six Sigma, Value Stream Mapping, Standard Work and Lean Training. This offering Read More …