thru Adaptive Marketing Practices
I know you are thinking A3 is your first choice of paper size. Saying to yourself, I can’t be changing paper size, and I am not going metric. However, what I am addressing is the Lean Tool of A3 reporting. I believe it is a perfect tool to summarize many of the marketing projects that Read More …
This week podcast guest was Aqua Porter, a Vice President of the Corporate Lean Six Sigma Strategy at Xerox Corporation. She is an advocate for Lean Six Sigma at Xerox and has led many Black Belt projects including the nomination of Black Belt candidates and the growth of Xerox Team Accelerator. Team Accelerator is a Read More …
What happens when you have the best marketing system in the world, the best marketing plan,the best advertising, the best referrals, the best public relations and you still lack sales! Find out why you may not need any of these things and how changing one simple thing could bring you a flood of new customers. Read More …
I was reading Success Coaching U Blog and the other Joe wrote an article about Ready, Aim, Fire. Good headline, you already can guess what the headline is about, Target Marketing. I remembered a piece of advice I received from another Duct Tape Marketing Coach on targeting your direct mail, which I call the Machine Read More …
Mark Woeppel is the president of Pinnacle Strategies, a Dallas based consulting firm. Mark is a recognized expert in the Theory of Constraints, Supply Chain Management, Project Management, and Continuous Improvement. He has earned the founder’s implementer certification from the TOC-ICO. This E-book is a transcription of the podcast we had and is free to Read More …
Tom DeForge discusses Lean Transformations and Real-time Performance Analytics. I first became acquainted with Tom because of the work he did in the Lean Turnaround that took place at PAS Technologies. Bob Weiner, CEO of PAS spoke very highly of Lean Value Solutions International and the role that LVSI played in the successful implementation of Read More …