Managing Customer Value
The days of marketing solely relying on glossy print campaigns and commercials are long gone. With the rise of artificial intelligence (AI), marketing is now tasked with incorporating AI into its overall strategy to remain competitive. In a 2017 (a half a decade ago) study by Narrative Science, 62 percent of businesses said they planned Read More …
Marketing teams can use artificial intelligence (AI) tools to target and personalize campaigns more effectively, resulting in increased conversions and sales. Several AI-powered marketing platforms can help you better understand your customer base and target them with more relevant content. AI tools can also help you create more personalized content and ad campaigns and automate Read More …
Customer feedback plays a huge role in shaping the customer experience of any company. Unhappy customers are not afraid to let others know when they feel something has gone wrong or could have been done better. That goes for positive and negative feedback, so any company needs to align internal processes, strategy, and technology to Read More …
As marketers struggle to stay ahead of the competition and keep up with technological advancements, Artificial Intelligence (AI) is becoming an integral part of marketing activities and strategies. AI is key to crafting innovative marketing activities that stay fresh and are tailored to meet the needs of a given audience. AI is revolutionizing the way Read More …
In the ever-changing world of product development and design, businesses must stay ahead of the curve and continue to innovate to remain relevant. Adaptive design is essential to modern product development, as it allows businesses to create products tailored to their customer’s needs and expectations. Adaptive design allows the product to respond to changes in Read More …
The digital age has accelerated technology development and drastically changed how we interact with machines. One of the most significant advancements in artificial intelligence is conversational AI, transforming how we interact with machines. Conversational AI has the potential to revolutionize the way humans and machines interact, but what exactly is it, and what is it Read More …