Managing Customer Value
In my Microsoft Newsletter this week, I received the following enticement: Find, Keep, and Grow Customer Relationships with Microsoft Dynamics CRM Online. Start Your 30-Day Free Trial Today! Today, businesses are asked to do more with less. Microsoft Dynamics CRM Online delivers exceptional value because it combines your everyday Microsoft Office applications with powerful CRM Read More …
I advocate the use of the value stream map to outline your customer’s buying process and to vividly demonstrate how your marketing efforts mimic that process. Consider the map as a tool designed to highlight activities. The current state serves as a guideline to communicate the opportunities so they may be prioritized and then acted Read More …
In the Lean Marketing concept Value Streams differ from the more traditional approaches found in other Value Stream Mapping Process. It’s primary focus is not the discovery of waste but of process improvement with a very specific strategic intent, delivery of superior value for the execution of an organization‘s value proposition. This means that the Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …
Systems2win a supplier of Excel Templates for Lean Kaizen Continuous improvement tools has introduced the Value Stream Mapping section of the Lean Starter Toolkit that includes a selection of downloadable templates, videos and instructions. This is a free downloadable trial package that covers Value Stream Mapping, and is part of a collection of over twenty Read More …
Drew Locher is currently Managing Director for Change Management Associates. CMA provides various Business Improvement Consulting and Organizational Development services to industrial and service organizations. CMA will assist organizations to successfully implement Systems and Quality Management principles within their operations to improve business performance. A few nuggets from the e-book: “You could call Value Stream Read More …