Managing Customer Value
Incremental Commitment is a strategic approach where marketing campaigns are divided into smaller, manageable stages. This approach provides for better adaptability in the volatile market environment and promotes efficient use of resources and time. Think of Incremental Commitment in marketing as the mountaineer’s approach to scaling a peak. Instead of aiming for the summit in Read More …
The spiral method is an approach that involves continuously revisiting and refining marketing strategies to achieve better results over time. While this method has advantages, it also comes with disadvantages that marketers should consider before implementing it. The spiral method is a cyclical approach to marketing where marketers continuously assess and adjust their strategies according Read More …
As consumer behavior evolves, businesses recognize the importance of shifting their focus to return on experience (ROX). Gone are the days when marketers solely relied on metrics such as click-through rates and conversions. While these indicators still hold value, they need to capture the full spectrum of customer interactions and emotions that drive engagement and Read More …
Understanding your target market and its decision-makers is crucial to any successful marketing strategy. One method to achieve this understanding is by creating a relationship map. A relationship map is a visual representation that outlines all the key relationships within your target market. It helps to identify the key stakeholders, their roles, their level of Read More …
Account-Based Marketing, or ABM, is a focused growth strategy in which marketing and sales teams work together to target best-fit accounts and turn them into customers. It is about identifying key decision-makers within target companies and tailoring a unique approach to each one. More than just a buzzword, ABM is a strategic approach that combines Read More …
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help you better understand your customers and the markets you participate in. Step 1: Identify Target, Key Customers The first step in identifying Read More …