Managing Customer Value
Stakeholder Engagement Mapping Stakeholder engagement is a collaborative process of research, debate, and discussion from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum. It is a prerequisite for effective stakeholder consultation and should be an integral part of any project or initiative. Stakeholder engagement mapping helps identify the purpose Read More …
How can you make your company’s customer experience more delightful? How do you engage customers to turn them into loyal advocates? Engagement is vital to any organization that wants to grow its business. After all, how can you make customers feel special if they don’t know why they should care about your brand or service? Read More …
The ability to create, maintain and maximize customer value is an essential ingredient in the success of any business. A successful customer value initiative is identifying, developing, and managing the relationships between customers and an organization. It helps organizations build a strong customer base and ultimately increase profits.
To build trust within your business, you must be transparent and open about your beliefs. You have to focus on the topics that are important instead of the topics that are taboo in your company. When we start a new business, it is difficult for people to trust our organization and us because most people Read More …
Customer centricity can be defined as focusing on and treating customers as the top priority and the primary asset of any business. It is the process of developing, maintaining, and executing all business activities that contribute to customers’ ultimate satisfaction. It is well said that if a company is customer-centric, its brand must become superior. Read More …
Organizations are under constant pressure to increase shareholder value. One of the most important is understanding and serving customers well. Too often, organizations focus on features and benefits instead of customer value. This results in failed product launches, frustrated customers, and unfulfilled growth potential. So why is it difficult to understand customer value? Part of Read More …