Managing Customer Value
It might seem like a rhetorical question, but how much do you know about the markets your customers serve? What are the latest trends in those markets? What hidden value patterns can you uncover by categorizing data from those markets? Understanding your customers’ markets is essential for trend development and uncovering hidden value patterns. By Read More …
Creating a brand isn’t an easy task. It requires thinking outside the box and coming up with fresh ideas that your target demographic will find appealing. Your marketing brand should be no exception to this rule. You must first identify your business’s best assets to create a memorable brand. After all, not every business has Read More …
While businesses continue to focus more and more on digital marketing, research shows that for it to be truly successful, it needs to be integrated into a company’s entire marketing strategy. Companies need to understand how they can effectively target their audience and ensure their message resonates with them. Customer-focused marketing is one way of Read More …
As businesses increasingly adopt a customer-centric focus, they realize that simply understanding what customers want isn’t always enough. To create precious customer experiences, companies need to go deeper and understand what makes customers tick. What motivates them? What are their aspirations? What are their fears and concerns? Only by understanding the underlying psychological factors that Read More …
Value-based pricing is a pricing strategy that involves setting prices based on the perceived value of a product or service to customers. Implementing value-based pricing requires focus and research on what matters to customers and what they are willing to pay for. It is important to consider how customers perceive value and to align prices Read More …
Designing Sales Inquiries is about creating opportunities for salespeople to work with customers through content in practical ways initiated and sustained by questions, structured through tasks, and enabled with resources. The beginning of the Sales Inquiry starts with finding a content angle as represented in our existing capabilities is a vital first step. We rely Read More …