Managing Customer Value
You How I would Market your Company? – Step 5 of 10 You want me to start marketing your company today. Here is what I would do: 5. Separate products/services into existing sales channels and map customer buying process. Take a look at this e-book that I produced on the subject for details.
You want me to start marketing your company today. Here is what I would do: 4. Create a list we can interview that makes up your buyer, present, past and NEVER. Oh, yes, interview them. This is normally a huge stumbling block. People time and time again want to build their marketing strategies and tactics Read More …
You want me to start marketing your company today. Here is what I would do: 3. Review how your product helps your customer and all the material you have to support that. So, simply stated, what does your product do? How does it help your customer? How does is save your customer money? And what Read More …
You want me to start marketing your company today. Here is what I would do: Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing it! I already know the answer, 50% of your marketing works, you just don’t know which 50%. Well, set Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. When I do this step, I am usually handed a tri-fold brochure, tons of product material, post cards, 4-color advertisements and Read More …
You want me to start marketing your company today. Here is what I would do: Get all of the material you have and a list of all your listings and advertising you are running. Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing Read More …