How I would Market your Company?

You want me to start marketing your company today. Here is what I would do:

Get all of the material you have and a list of all your listings and advertising you are running.
Review your measurements on what is working and what is not, if you have them. If you don’t know, stop doing it!
Review how your product helps your customer and all the material you have to support that.
Create a list we can interview that makes up your buyer, present, past and NEVER. Oh, yes, interview them.
Separate products/services into existing sales channels and map customer buying process.
Use existing if applicable; create new media around step 5 to include print, media, internet and sales processes.
Creating a content marketing strategy based on your customers buying process and needs.
Create conversation officer position to support material and manage communications.
Make a significant web presence through social media and communication channels with stakeholders. Create local presence, online and off-line.
DO IT!