Managing Customer Value
If you are considering changing your marketing at all this year, this a perfect formula… Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo . Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD
Beyond Lean: The Perfect Lean Market: While 80% of manufacturers have lean initiatives, less than 1% have lean practices in place. This article was written by Pamela Lopker, president and chairman of QAD Inc. She went on to say, “The Makings Of A Perfect Lean Market – There are three primary attributes to a perfect Read More …
The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …
Tim Berry of Palo Alto Software of Marketing Plan Pro did this on target marketing! I am a big fan of Tim’s and encourage you to take a look! Technorati Tags: Marketing Plan Pro ,Tim Berry ,Target Marketing ,Palo Alto Software
I am not what you call a political junkie but I do watch the primaries and have been somewhat taken back on how a winner is determined. It seems that since Edwards has only garnered 30% of the vote, he is seriously in trouble. The other “leaders” have averaged around 33%. They are the winners? Read More …
Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …