thru Adaptive Marketing Practices
How many times have you walked away from a sales presentation wondering why the customer just did not get it? Why can’t they see the advantage in our product or service? What prevented them? We often here words mumbled like budget constraints or future considerations. We might hear that they have decided to focus energies Read More …
Ideal Marketing is No Marketing Ideal Sales is No Sales What is Ideality? As defined in the book, Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) co-authored by John Terninko: Ideality is defined at the sum of a system’s useful functions divided by the sum of its undesired effects. This theoretical measure Read More …
Terri Griffith in her book The Plugged-In Manager describes an easy-to-understand framework for plugging in, explained through three core practices: Stop-Look-Listen: What does your data say? What do you already know that will help you with this project? Mixing: How do you balance your available resources? Sharing: How can you achieve better results by integrating Read More …
David Kasprzak, of the blog, My Flexible Pencil discussed the intersection of Lean and ROWE in a Business901 podcast. ROWE is a concept developed by Jody Thompson and Cali Ressler, co-authors of the book, Why Work Sucks and How to Fix It: The Results-Only Revolution. ROWE stands for Results-Only Work Environment. Related Transcript and Podcast: Read More …
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and I have included just one of them below. The entire transcript and podcast is available at The Improvement Trap. Joe: Well, you started out with something that I just thoroughly believe Read More …
If you can build a culture of learning, growth becomes part of everyone’s job. It is this aspect that I believe separates great companies from good companies. When I view Lean, it is not from the perspective of waste reduction. Instead, I view Lean as a knowledge building exercise. Or, a culture of learning not Read More …