Managing Customer Value
This is a collection of Business901 podcasts on Kata Training. It is about 3-hours in length and features the following guests: The Learning Factor Inc. is a Vancouver-based organization dedicated to making business and labor smarter about learning through innovations in workplace education. Tracy Defoe does this is a variety of ways and one her favorites Read More …
We construct Sales and Marketing Funnels and other tools thinking that we can create a customer/opportunity from it. This is not wrong. Just by the actual application of some type of process, we are going to focus and become more effective and maybe even more efficient. The problem is that all these funnels use the Read More …
Many people disregard my customer research approach. People believe they know their customer base well enough and they might. However, in my experience that is seldom the case. I have taken over subscription services that were not emailing their customers. I have worked with clients that have email databases in excess of 100,000 that were Read More …
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in general use today was developed Read More …
As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely Read More …
This is a presentation that I did for Lean Frontiers last year. I thought I would share it as it offers a nice introduction to my next presentation with them this week. I will be introducing Marketing Kata in a formal presentation hosted by Hosted by Lean Frontiers on the afternoon of November 17th, 2016. You Read More …