Managing Customer Value
Dr. Eric Reidenbach: Exactly so. Let me back up just a little second on that too because you’ve raised an interesting point. In choosing those product markets, what you’ll probably want to do is to apply certain criteria, such as what is your current market share within that particular product market. What is the market Read More …
The starting point for identifying product/markets is to focus on first, the markets. There are two criteria that we use in Lean Marketing to assess or to evaluate markets. The first one has to do with how attractive is that market? Attractive of markets could be defined in terms of the market growth rate. Is Read More …
The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do.Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars of Read More …