Managing Customer Value
Everyone is talking about conversations but are we really having them? Are 90% of conversations incorporated in 140 characters or thinking of the latest sound bite to get our message across? In Russ Unger’s new book Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) he discusses the ability to communicate and the practice Read More …
WHERE is an important word today. As we have broken down barriers, the world has seemingly became smaller but are demands have increased. Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time Read More …
In my Marketing Your Black Belt webinar, I have created several tools to measure your effectiveness and how to create a meaning full value stream in your marketing process. One of the resources that I used was an excellent book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Read More …