Tag: metrics

Your Sales and Marketing Metrics are lagging!

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Don’t be a laggard be a leader. Many of us have just completed the typical Sales and Marketing plan for the upcoming year. We know the Dwight D. Eisenhower quote: “Plans are worthless, but planning is everything. We are ready to change it at a moment’s notice. We are very agile in nature. Most of Read More …

Lean Marketing Metrics

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In a previous post on Lean Six Sigma marketing-Measure , I had stated that it measuring the process and gathering the data that is associated with the problem, was the 2nd step in building a Lean Six Sigma marketing process. I also stated that in the Duct Tape Marketing planning system that the Critical Numbers Read More …