Managing Customer Value
In this enlightening podcast, N. Dean Meyer discusses his new book, Internal Market Economics. Don Tapscott said it was “essential reading for executives interested in maximizing shareholder value or in running effective shared-services organizations.” Dean offers a fresh vision of empowered, entrepreneurial organizations, and practical solutions to a host of pressing financial and management challenges. Read More …
A surprising outcome when monkeys are given the same choices as humans. Find out how risk adverse you are… About: Dr. Laurie Santos, who has been called “the Monkey Whisperer,” studies the roots of human irrationality by watching the way our primate relatives make decisions. She’ll discuss her recent work on “monkey economics” and will Read More …
What prompted this post was a blog post on American Express Open Forum by Chris Brogan. Chris is one of my favorite bloggers and someone that I have always held in very high esteem. However, when I read his post it left me the impression that he made Affiliate Marketing seem like an easy way Read More …
People are reigning themselves in and one of the reasons is that traditional media is not working for them. They are very hesitant to jump into social Media because of the unknown. As a result, they retreat. I am different than other marketers in thinking that most are right. If marketing is not working, why Read More …
The U.S. Small Business Administration (SBA) has introduced a new loan guaranty program specifically for small business owners with a good credit record. The program, called Small/Rur al Lender Advantage includes available capital of up to $350,000. A streamlined application process with reduced paperwork and a special credit scoring model allows for efficient processing time. Read More …