Should the Lean Champion be the Chief Customer Officer?

I asked John Goodman, next week’s Business 901 Podcast guest, author of the fantastic book  Strategic Customer Service, fellow presenter at ASQ Service Quality Conference in Las Vegas and last but not least Vice Chairman of Customer Care Measurement and Consulting (http://www.customercaremc.com/), the question: “Your presentation ASQ is titled, “Beyond the Buzz Words”. Can you Read More …

Lean Market achievable with Conversation Officer and Coach

If you are considering changing your marketing at all this year, this a perfect formula… Chief Conversation Officer & Duct Tape Marketing Coach from Joe Dager on Vimeo . Technorati Tags: Lean Market ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Industry Week ,QAD

Adding a Chief Conversation Officer & a Duct Tape Marketing Coach

Duct Tape Marketing Blog had a great piece on creating a position called the Chief Conversation Officer. It actually fits the position I would tell you to create if you were working with a Duct Tape Marketing Coach .  In the broad sense the duties of this position should include: Content – this one is Read More …