Managing Customer Value
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
This particular video, Overcoming an Obstacle is one of a 7-part video series with Brandon Brown on the Toyota Kata where we touched upon some of the finer points versus staying at the 20,000 foot level. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results. The Read More …
The traditional marketing funnel built on a theory of manipulation is gone (Kill the Sales and Marketing Funnel). In this recent blog post, I discussed the Lean Marketing: 2-Step Marketing Funnel and how you are either marketing or selling. Evidence enough that it is becoming widely accepted that 70% of the customer decision is already Read More …
In this blog post Story of Going Lean in Healthcare: On the Mend and in a recent podcast, Transforming Healthcare thru Lean. I was introduced to the 5 Stages of Change outlined by one of the co-authors, John Toussaint, MD. Recently, when I was reading the book Mastery: The Keys to Success and Long-Term Fulfillment Read More …