Managing Customer Value
I ended my last blog post, What Happened to My Linear World, with the statement… Reality was that the world had more influence on what I was doing, and I had less control. My planning became more frequent and less conclusive; I discovered I was no longer living in a linear world. What should I Read More …
Take away all the fluff in sales and marketing today and I believe the single most important aspect that will determine your long term success and sustainability in the marketplace is your role in participating in your customer’s playground. When I say this, most people think of experimentation, prototyping or even call it a specific Read More …
In Lean Marketing, Service Design and Design Thinking, we typically use the Customer Journey Map to describe the journey of a user through a series of touchpoints. Mapping this in detail and defining the resources, people, budget and marketing collateral to match each of these steps is imperative. After an organization does this and is Read More …