thru Adaptive Marketing Practices
Learning to talk their talk helps you walk your walk! Understanding Customers – Why don’t we ask more questions? Taking is a step further, why don’t we concentrate more on their problems. A quick way to evaluate your efforts is look at where you are spending your own money. Are you improving your problem solving Read More …
Disclaimer: I have participated in many of these threads and really are using them for a little twisted humor of mine. What Continuous Improvement Consultants are talking about: One Lean group is arguing about whether to start with 5s or not. I mean seriously after we clean the floor what else is there? A Six Read More …
What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment based on flow verses the traditional batch and queue type environment. In the service sector, the Lean Concept of pull has Read More …
We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview:
The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …
Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and I would encourage you first Read More …