thru Adaptive Marketing Practices
I was reading a past Ten Step Project Management Newsletter about the cost of quality and thought it was a great addition to this week’s posts. Building quality steps in the workplan adds a certain amount of effort and cost to the project. However, these incremental costs will be rewarded with increased benefits and reduced Read More …
Only customers provide results and customer satisfaction is the key result you are looking for. I think the smartest companies ask their customers what the requirements should be for the product or service and then work backwards? The not so smart, designs a product/service and then figures out ways to market and sell it. Which Read More …
If not, how can you be more effective? How do you determine value? A relatively easy exercise is to start with a value stream map. Provide a graphical representation of the process flow, and then above it map the information flow that enables the process to occur. This will allow you to understand not only Read More …
As any reader of my blog knows, I believe in a system. But a system does not work unless you have performance indicators along the way. And the real secret is that your system only works as well as your Key Performance Indicators (KPI) are constructed. The time spent in making good KPI’s are well Read More …
The Global Six Sigma & Business Improvement Awards – www.tgssa.com– are presenting you with a great opportunity to win recognition for the great work that you and your business excellence people are delivering to your organization. “We are extremely excited to have received this recognition from WCBF for Best Emerging Business Improvement. I believe this Read More …
In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …