thru Adaptive Marketing Practices
TenStep Webinar Series – Starting Next Week I seldom promote the Ten Step process(shame on me), I just use the principles of it all the time. If you are in marketing, I am sure you have seen many project failures, especially due to project scope "creeping." Seldom do we take the time to learn more Read More …
Equipment Manufacturer Marketing Plan Mplans.com: Excerpt from Marketing Plan Pro Sample Plan Marketing Vision: The Road Construction industry is poised to take advantage of the Economic Stimulus package but it will be determined by the bids that the road contractors win. Private-sector spending has come to a halt. Our marketing efforts must be spent Read More …
Last month, I wrote a blog post called "Hiring a consultant, can I see your marketing plan? " and to summarize I said: "If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, "Can I see your marketing plan?" That will send some shimmers Read More …
Mplan for a Turnaround Consultant: “My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability. The driver of these losses is often accompanied by reduced market share, quality issues and employee Read More …
Most people know that I am a Duct Tape Marketing Coach and use Marketing Plan Pro to create my marketing plans. This is a quick video explaining what is in the box! I am going to try something new. Instead of uploading the video I just used a hyperlink to my YouTube page. I though Read More …
Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project. Preparation: In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and Read More …