Principles of Value Stream Marketing

On my podcast the other week, I had Robert Martichenko of LeanCor co-author of the Lean Enterprise Institute’s newest lean workbook, Building a Lean Fulfillment Stream. The book builds on the concepts of waste, flow, and pull. This workbook illustrates how to analyze the traditional supply chain as a flowing stream of products and information. Read More …

Video on Lean Startup Principles, Part 2 of 2

Great Video on the Lean startup principles from an interview by Scobleizer, April 01, 2010 (Sponsored by Rackspace, we help entrepreneurs build great Internet businesses): Eric Ries is changing how software companies form companies, build teams, and ship software that rocks customers’ lives. He writes http://www.startuplessonslearned.com/ and has popularized the term "lean startups." Are you Read More …

Video on Lean Startup Principles, Part 1 of 2

Great Video on the Lean startup principles from an interview by Scobleizer, April 01, 2010 (Sponsored by Rackspace, we help entrepreneurs build great Internet businesses): Eric Ries is changing how software companies form companies, build teams, and ship software that rocks customers’ lives. He writes http://www.startuplessonslearned.com/ and has popularized the term "lean startups." Are you Read More …

Marketing Plan Pro, Lean Principles Applied

I enjoy using off the shelf standard products, they usually work. and adapt them to my use. Saves a lot of customization cost and the upgrades are cheap. I created this 18 page e-book to let you review my thoughts on using Lean Six Sigma principles and applying them through the Marketing Plan Pro software. Read More …