Transitioning from Launch to Market Leadership

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Read More …

Views on Today’s Affiliate Structures

I have worked with affiliate marketers and been part of many schemes (not said in a bad way) for developing lists. In the early days of affiliate marketing, people like Tellman Knudson and Jeff Walker (famous for his sideways picture launch) and many others were all about lists and creating a stream of affiliates underneath Read More …