Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet’s first affiliate marketing program, Netscape Now. Also, he has been CMO at several start-ups and ran Network Security Marketing at McAfee. Presently, he has his own consulting practice that includes FireEye, Nimsoft and others and has generated over $6B of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1B+.
His new book is Launching to Leading which can be found all the major bookstores and on Amazon at:http://amzn.to/2lc7lLS