Managing Customer Value
This is fun tool from the Forrester Website that is based upon the book, Empowered. In Empowered, the authors demonstrate how companies can successfully transform their business through the employees called HEROes (highly empowered and resourceful operatives). But they do not stop with just employees they also share ideas on how to leverage empowered customers. Read More …
I have been a big fan of the The One-Page Project Manager for many years. In fact, the author Clark Campbell reminded me in a recent phone call that I was the first one to write a review on the first book. Since then, he has added two more books to the collection: The One Read More …
The last several posts have discussed several products and resources for project management. Good project management has to occur throughout your organization to be successful. Your company probably has a great deal of knowledge and is already using a software package for scheduling such as Microsoft Project. I want to reiterate the point I made Read More …
I believe that many Marketing projects do not conform to good solid project management techniques and practices. It’s not surprising, seldom does anyone invest in the proper training to develop the skills needed. To do list, due dates without properly define scope, and assigning responsibilities does not constitute project management. Scope, Managing Risk, Variation and Read More …
Value Stream Mapping comes from the Toyota process flow improvement tools and involves identifying all the steps both value added and non-value added currently involved in providing a product or service. It will create a visual representation of that value stream or the work in process. It establishes a common language among us and provides Read More …
TenStep Webinar Series – Starting Next Week I seldom promote the Ten Step process(shame on me), I just use the principles of it all the time. If you are in marketing, I am sure you have seen many project failures, especially due to project scope "creeping." Seldom do we take the time to learn more Read More …