Managing Customer Value
Forget Six Sigma, let’s get some results. Think about the 80/20 rule. If you are going to get 80% of your results from 20% of the problem than narrow even further to 95/5 if you can. So when you institute a quality program focus on small areas that get big results. Why waste your efforts Read More …
Quality is measured by our customer. Therefore, our goal should be to meet our client’s requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality’ means the best advertisement, the best circulation and absolutely 100% open rates. However, in most cases, the customer does not expect, Read More …
Quality in marketing may be considered too subjective and therefore difficult to define. However, there is a lot about quality and marketing that can be made objective. But to first understand quality in marketing, I think it is important to understand two terms: Process and Metrics. Quality is not an event – it is a Read More …
Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …