Reinventing Your Company in a Customer-Driven Marketplace

From the McGraw-Hill Press Release: Social Media. Brand Collaboration. Content aggregation. Microblogging. User-generated content. And the list goes on… It’s been said that business is in the midst of the customer-centric marketing revolution—a trend which points toward business treating brands less like “property” and more like an extension of an organization’s values. The upshot is Read More …