Managing Customer Value
Last week I wrote a blog post, 7 Simple Steps to Improve Your Marketing and promised to update this past thinking into a more updated version. However, I fell short of my promise, Wednesday already and I am not ready to jump all the way to current state. This blog post forced me to reflect Read More …
Pricing is more than just an issue of margin and production costs, but rather a complex set of contextually factors best defined as an outcome. In the podcast, we discussed the outcome of four contextual factors: Situation, Objectives, Perception and Capabilities. Rob Doctors,author of the book Contextual Pricing: The Death of List Price and the Read More …
In a past blog post, Include a Fluff Cycle in your Day, I recommended a little mindfulness. I said; Every Lean Enterprise practices all kinds of cycles with PDCA being the most prevalent. But has anyone ever asked you to include a Fluff Cycle? My idea of a Fluff Cycle is a deliberate effort to Read More …