Customer Strategy Beats Brand Strategy

Marketing has come a long way since the early days of advertising. The evolution of technology and the internet has made it possible to connect with customers more personally. With data analytics, predictive modeling, machine learning, and artificial intelligence, marketers can make informed decisions tailored to each customer’s needs. This post will explore the difference Read More …

How a Learning Funnel Can Boost Your Business

Are you tired of using the same old sales tactics to attract and retain customers? Do you want to take your business to the next level and reach a wider audience? If so, consider implementing a learning funnel. Unlike traditional sales funnels, which focus solely on converting leads into customers, a learning funnel is designed Read More …

How to Create Marketing That Resonates with Your Audience

It’s no longer enough to put out a message, and hope it resonates with your target audience. With so much noise and competition online, marketers need to understand their audience’s values, beliefs, and motivations to create a truly effective campaign. Enter Valuegraphics, a powerful tool that can help you create marketing campaigns that truly resonate Read More …

The Limits Of Marketing Segmentation: Embracing The Complexity Of Movements

The power of movements is undeniable, and it is time we recognize their potential to bring about significant changes in various spheres of society. Movements are not about placing individuals into neat boxes. They are dynamic and constantly evolving based on shared visions for a better future. Thinking through movements requires a more dynamic understanding Read More …

Ten Steps To Mapping Customer Motivation

Motivation is a critical component for success in any arena. It fuels our energy levels, drives us to achieve our goals, and keeps us engaged and passionate about our work. However, motivation is a complex and multifaceted concept that is difficult to understand or harness. Researchers have identified several types of motivation, each uniquely affecting Read More …

Mastering Productivity: How Zen to Done Can Benefit Your (Marketing) Team

Zen to Done is  a productivity system that combines the best of both worlds – the simplicity of Zen habits and the practicality of Getting Things Done. Following the Zen to Done approach, you can master productivity and increase your marketing team’s efficiency. In this article, we’ll explore how the Zen to Done approach can Read More …