Managing Customer Value
As the business landscape continues to evolve, so does the role of the modern salesperson. From navigating an increasingly challenging marketplace to staying up-to-date on ever-changing trends, sales professionals are tasked with succeeding in a rapidly evolving environment. To meet this challenge, modern salespeople must possess unique skills and a mindset that positions them to Read More …
In today’s digital-driven world, automated marketing is a powerful tool for reaching and engaging customers. An automated marketing campaign can deliver highly personalized and tailored content to users across multiple digital channels to drive conversions, build brand awareness, and increase customer engagement. Hyper-automation is the next step in this evolution. It goes beyond basic automation Read More …
Compensation is a key factor in employee retention and satisfaction, and the sales department is no exception. Businesses must ensure their sales force is adequately compensated for their efforts to generate revenue. However, many organizations rely solely on salary-based compensation plans instead of including other metrics to reward their sales teams. When it comes to Read More …
Value-based pricing is an innovative approach to setting prices that recognizes that customers vary in their willingness to pay and seeks to capture this variation. Value-based pricing allows companies to optimize revenue and profits while delivering better customer experiences by focusing on customers’ unique needs and willingness to pay. While traditional pricing approaches, such as Read More …
Customer value programs are an important tool for driving customer loyalty and retention. When properly implemented, these programs can help boost customer engagement and play a critical role in the success of a business. Companies need to assess the impact of their customer value program to ensure that it is providing the desired results. This Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …