Managing Customer Value
How Good are you at Marketing Yourself? Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 Read More …
Eric Ries of the Startup Lessons Learned Blog gives a great performance on this audio podcast. It looked like a VIDEO BUT HE NEVERS MOVE, Related Posts: If the facts don’t fit the theory, change the facts! Key Marketing Concepts from the Korean War Using Agile Marketing in real life Boyd’s Law of Iteration: Read More …
If the facts don’t fit the theory, change the facts! – Albert Einstein I think many of us put blinders on when we get a good idea and forget that well let me throw another quote out to you: We don’t see things as they are, We see them as we are – Anais Nin Read More …
Updated the Lean Marketing House with a short video that shows the utilization of Value Stream Marketing and the Marketing Kanban. A couple of glitches in the transition of slides. This is the first time I used MS Powerpoint 2010 to record within the program.
Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discusses how marketing has to create value. As much as I write about Value Stream Marketing, it is always great to listen to the slant than an expert like Rackham puts on it. In Rackham fashion, he Read More …
This past weekend I finished up reading On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry. I started the book one morning over a cup of coffee and it was either a large cup of coffee or a very engaging book. I noticed a craving for a 2nd cup after 75 pages. Read More …